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Forget Oats -
the future is rice.

No fancy knife
skills required

Our Creamy Rice is easy to prepare, even easier to enjoy and completely free of junk.

Michelin be damned, we measure success in reps, not stars.

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Hey Chef!

Good Rice gives you the nutrients; you give it the finishing touches. Cinnamon, honey, berries, peanut butter or protein powder?
Go on – get creative! See our recipes.

Our long (grain) story cut short, literally, into little white granules

Read our story

Choose your own creamy rice adventure

Make your own Creamy Rice recipe or choose one of our (really good) flavour combo's. Either way, the goodness starts right...

here